Not a JPEG
Welcome to Not a JPEG - a podcast for creators and entrepreneurs building and innovating within NFTs and Web3. Every week, join Katarina and Michael as they explore everyday sectors of modern society and how NFTs will revolutionize the way we start, scale and sell businesses. Featuring traditional sector specific experts, Web3 leaders, and our own homegrown research, join us each week as we creatively apply NFT’s and blockchain technology to the problems of the world we know.
Episodes
Episodes
Friday Mar 03, 2023
Friday Mar 03, 2023
The Web3 ecosystem and the advertising industry have more in common than one might think. The main commonality: they sell ideas. From NFT founders selling their road map to traders, to everyone and their mom trying to be "first" to the Metaverse, intangible ideas for the future are bought and sold in web3, just like ideas are bought and sold based on an advertising brief.
A new medium for creatives to play with, and brands to capitalize on, the Metaverse is the shiny new object of the 20's. However, without putting in the time to understand the culture of Web3, many brands first foray into the space were, at best, a fun stunt, and at worst, an unnoticed waste of money. The web3 space is ripe for disruption from the big brands, but without clear best practices, how do big brands impact the space?
Enter Matt Hassell, past chief creative officer of OlgilvyOne Worldwide, KBS+, Forsman and Bodenfors, and now founder and CCO of Ultralight Creative. Matt is a seasoned ad leader that came across the metaverse, dropped everything, and strategically jumped in. One of the few that understands the nuances of both the traditional ad world and the rapidly evolving web3 space, Matt and his agency provides everything from ideation to execution on web3 related activations, specifically targeted at the brands outside the space.
On this episode of Not a JPEG, we interview Matt on his journey into the Metaverse, and how he envisions the future of advertising in the web3 world.
In our interview, we explore:
1) The current sentiment of the ad world towards Web3. What succeeded, and what fell flat?
2) The most important considerations for brands trying to enter the space and make meaningful impact.
3) The future of advertising in a world of phygital goods, AR activations and VR lifestyles.
To connect with Matt Hassell:
matt.hassell@ultralightcreative.ca
https://www.ultralightcreative.ca/
https://www.linkedin.com/in/matt-hassell/
WATCH THIS EPISODE: https://youtu.be/UU8Ven7k2P4
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Friday Feb 03, 2023
We Interviewed Chat GPT About NFTs and Web3
Friday Feb 03, 2023
Friday Feb 03, 2023
What we are seeing with Chat GPT and the rise of A.I. assistants is truly one of those rare moments in technology where the average consumer can see a glimmer of how everything is going to be different going forward. Because this is going to change A LOT.
On this episode of Not a JPEG, we interview ChatGPT live via a text to voice AI tool. ChatGPT is an artificial intelligence assistant trained to assist users with a wide range of tasks, including answering questions and providing information on a variety of topics. A variant of the GPT (Generative Pre-trained Transformer) language model, ChatGPT is a type of machine learning model that has been trained on a large dataset of text and is able to generate human-like text.
Our goal was to gauge what ChatGPT knew and predicted about the future of the Web3 space. In our interview, we discuss:
1) What ChatGPT can do currently and how it will impact our future as a whole.
2) What ChatGPT and language model based A.I.'s know about NFTs, Web3 and Blockchain technology.
3) Understand of how A.I. will fit into the future of the blockchain.
WATCH THIS EPISODE: https://youtu.be/sjKhfO-y4Uo
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Thursday Jan 12, 2023
The Ethos of Web3 and DAOs with Chris Tabb of Resistance DAO
Thursday Jan 12, 2023
Thursday Jan 12, 2023
Support the art. Make frens. Take profits. WAGMI. Community. Building. Decentralization. Utility... all topics the NFT space loved to talk about, especially during the bull run. Now in the bear market, the ethos of why we came here seems to have gone out the window with the value of our collections.
Where does the technology go forward from here?
Where do founders, new and with existing brands, go from here?
We explore this in relation to DAOs on this episode of Not a JPEG with Chris Tabb, the founder of Resistance DAO.
A DAO that exclusively built its community on LinkedIn (no Discord, Twitter or Telegram), Resistance DAO is a combination of early stage entrepreneurs, development companies, and fundraisers/VC's. Each party gets their needs fulfilled in the Resistance DAO ecosystem, with every member being an owner and contributor.
In a charged conversation with Tabb, we explore:
- The Current State and Future of DAO's;
- The Future of NFTs, and our world at large;
- What brands need to know about building a DAO;
- The lack of a lasting Web3 ethos and how to rebuild it with personal responsibility;
WATCH THIS EPISODE: https://youtu.be/uIXTAfJvLu0
To connect with Chris Tabb:
LinkedIn: https://www.linkedin.com/in/christabb/
and https://www.linkedin.com/groups/12657922/
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Saturday Dec 10, 2022
The ABC’s of DAO
Saturday Dec 10, 2022
Saturday Dec 10, 2022
Decentralized Autonomous Organizations, or simply DAO's, are an element of the blockchain that relates closely to NFTs but extends much further than the basic functions of an NFT itself, and into the realm of organizing people to work towards a common goal of value creation.
With similarities to corporations and co-ops, DAO's appear to be the web3 solve towards collaboration and borderless working with a focus on contributor ownership and member transparency versus hierarchy and being tied to a wage.
On the 10th episode of Not a JPEG, we explore the basics of DAO's in preparation for our interview next week with DAO founder Chris Tabb of the Resistance DAO.
Topics Explored Include:
- What is a DAO and their significance in revolutionizing work;
- The types of DAOs and their structure;
- DAO achievements and concerns;
- How to Get Involved with a DAO;
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/0CUsq4JVYW4
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Friday Nov 25, 2022
What is Community in Web3 with James Turner of Excellerate
Friday Nov 25, 2022
Friday Nov 25, 2022
Web3 builders like to refer to fostering community versus an audience. To help dive into the nuances of community building, both on the blockchain and offline, we interviewed James Turner, founder of Excellerate. Excellerate is the first NFT community management company that helps individuals learn how to become more effective and marketable community managers.
In this episode of Not a JPEG, James explores:
- the differences between audience and community;
- why brands need to focus on building community versus audience;
- what is needed to help build community, including incentives;
- the future of community both on and offline;
To connect with James Turner:
LinkedIn: https://www.linkedin.com/company/excellerateweb3 and https://www.linkedin.com/in/jamesturnercm/
Twitter: https://twitter.com/James_Gets_It
Watch this episode on Youtube: https://youtu.be/DQdpckrd53g
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Thursday Nov 10, 2022
Digital ID and Web3
Thursday Nov 10, 2022
Thursday Nov 10, 2022
The focus of today’s episode is digital ID, and how web3 creators need to be hyper aware of its progress in order to build use cases that will interoperate with and encourage individual ownership over personal ID.
Globally, over 1 billion people lack ID, excluding them from our rapidly digitizing world. The lack of ID combined with the eroding public trust in the state of digital privacy; the global COVID-19 pandemic accelerating digital transformation; and big tech players who have been collecting data on our digital identity, we now have the perfect market conditions that position a need for digital ID.
This is where you, the creator, need to pay attention, get involved, and seek opportunities to better the equity and power we as individuals have over our ID in a digital space that is currently owned by massive corporations and surveilled by governments.
In this episode of Not a JPEG, we provide a brief overview of:
The aspects that comprise digital ID;
The global state of adoption;
A few current use cases for digital ID;
The pros and cons of digital ID;
A call to action for creators;
Watch this episode on Youtube: https://youtu.be/Ynbg0Ftdka4
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Thursday Oct 27, 2022
The Significance of NFT Royalties
Thursday Oct 27, 2022
Thursday Oct 27, 2022
The purpose, implications and future of NFT royalties have been a hot topic of debate in the web3 space.
Although NFT royalties differ slightly than royalties we encounter in other sectors of business, such as music or IP usage royalties, they were vital to making NFTs an attractive business for many creators. From artists to large brands, NFT royalties change the way we make revenue, with recurring payments every single time an asset gets traded.
During the bull market of 2021, people relished their royalties, building entire projects off the premise that long term, royalties would sustain their activities. Holders wanted to also pay royalties, as they wanted to support smaller creators and see the long term success of projects they invested in.
Now in the bear market, that ethos has changed dramatically. All the issues regarding its validity and relevance however are a symptom of a greater issue the NFT space needs to address: greed.
In this episode of Not a JPEG, we explore the royalties debate, provide use cases, analysis, and conclude that the issue has nothing to do with royalties themselves, and everything to do with how we move forward in the space during exceptionally hard economic times.
Topics discussed include:
- the definition of a royalty;
- how royalties define NFTs, the good, bad and ugly;
- the pros of royalties: new revenue, ability to change current royalties markets, and encourage creativity;
- the cons of royalties: make buying and selling more expensive; and discourage creativity;
- a call to action regarding how we see the space moving forward;
WATCH THIS EPISODE ON YOUTUBE:
https://youtu.be/IoZ2lJ73h-I
KEMOSABE TWEET:
https://twitter.com/KEMOS4BE/status/1579314353895264256?s=20&t=YSRsQA2Ehw-kGOzJHO8vjQ
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Wednesday Oct 19, 2022
How Brands Can Navigate the Word NFT
Wednesday Oct 19, 2022
Wednesday Oct 19, 2022
Our world is rapidly digitizing. To entice mass adoption of a new technology, established brands, both big and small, will start to build on the blockchain. However, with NFT being a dirty word in mainstream culture, how do trusted brands navigate hate and misunderstanding as they try to bring new value to their audience?
Episode six of Not a JPEG evaluates recent examples of diverse established brands presenting web3 to their existing audience. We explore what they did, why it was effective, and extrapolate shortcomings that made the launch challenging, limited or biased. We then boil down key questions established brands must explore throughly BEFORE considering an NFT project in the near future.
Brands explored include:
- Avenged Sevenfold's "Death Bat Club" (access utility)
- Reddit's "Cryptosnoo Avatars" (collectible and art utility)
- Candy Digital x Netflix's "Stranger Things Digital Collectibles" (collectible utility)
- Starbucks' new members program "Oddessy" (art and access utility)
Episode six builds off of episode five's core sources of NFT hate. We recommend watching episode five prior to listening to episode six to understand these examples in context of the current mainstream feelings toward NFTs.
WATCH EPISODE 5 ON YOUTUBE: https://youtu.be/TCK3uysI7hE
WATCH EPISODE 6 ON YOUTUBE: https://youtu.be/lPY6kFNdOoE
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Wednesday Oct 05, 2022
Why NFTs Are A Dirty Word
Wednesday Oct 05, 2022
Wednesday Oct 05, 2022
With the introduction of new innovative technology, there will ALWAYS be a small minority of consumers that dislike the technology. With this in mind, it is no surprise that NFTs are a dirty word, and everywhere you look, mainstream media and online communities (most famously Line Goes Up Dan Olson, Munecat) perpetuate general dislike for them , instead of giving an unbiased opinion based on the facts from both angles.
Today’s episode of Not a JPEG plans to address the arguments most commonly making headlines (and youtube videos) by looking at both sides of the argument, validating both sides, and highlighting where these sides fall short of reality. We then discuss these concerns with the perspective of brands entering web3, and how to manage hate, accusations, and outright misunderstanding with patient and authentic education, and creating unprecedented value for all consumers, early adopter or not.
We address the following skeptical arguments, evaluate their merits, and expose their shortcomings:
1. NFTs have made a select group of people and organizations wealthy, capitalizing on an asset you cannot touch or hold.
2. NFTs are not actual ownership, but rather, a receipt of a digital file.
3. Crypto bro speak is annoying, unprofessional and intimidating.
4. We don't want to live in a hyper digital future wearing VR headset goggles.
5. Cryptocurrency is not safe as perpetuated by its negative reputation, and thus can be applied exactly to NFTs.
6. NFTs are a ponzi scheme.
7. NFTs have significant environmental impact, almost the size of a small country.
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/TCK3uysI7hE
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Wednesday Sep 28, 2022
Your Brand’s Role in Web3
Wednesday Sep 28, 2022
Wednesday Sep 28, 2022
Established brands are playing (and will continue to play) an integral role in the mass adoption of NFT technology. However, to successfully establish an existing brand's roots in web3, a shift in mindset is required, as the way brands interact with consumers, and what they are expected to offer is unique from what we saw in web2.
Episode four of Not a JPEG outlines these key differences brands must embrace, including:
1) The differences between versions of the web and how brands interacted in each version;
2) The implications of being a brand in web3 and the physical world;
3) The opportunities web3 presents an established brand; and
4) We explore examples of established brands that have launched very diverse NFTs in art, collectibles, access and metaverse applications. We evaluate what they did, the utility they offer, and how their foray was a success.
After listening to this episode, teams maintaining existing brands around the world should walk away with valuable lessons to apply to their own web3 journeys.
Watch This Episode on YouTube: https://youtu.be/wj44sMvIdnE
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Wednesday Sep 21, 2022
Why Launching an NFT is Like Starting a Business
Wednesday Sep 21, 2022
Wednesday Sep 21, 2022
The NFT launches of 2021 are infamous for their absurdity. Projects were launched with little money and a barely accountable team; promoted oftentimes on the premise of 8-10 JPEGs that were supposed to tease the full collection; profited millions in mere seconds or minutes; and all of that without much of a reputation or in many cases, pseudonymously without attaching any real world identity to the project founder.
Under these premises, it's hard to be upset at the public for rashly labelling NFTs as a scam, mania, or ponzi scheme.
But with the bear market being thick and omnipresent, it is time we collectors, creators and investors started acting the way we want to be perceived. It is time to start rewarding sound innovation and the founding of sound businesses.
In episode three of Not a JPEG, we contrast the launch of an NFT project to starting a business in the physical world. Our goal is to inspire NFT creators to apply quintessiential cornerstones of founding a business to their NFT project, with the hope that projects become more sound, more unique, and longer lasting.
We cover pertinent topics including:
1) Sources of funding for a business versus an NFT, and how NFT funding up until the bear market was completley out of touch with reality;
2) The importance of establishing a team members' identity, and how that affects accountability and project success;
3) The value of a well thought out, stress tested business plan for an NFT;
4) The dire need for unique value propositions within NFT projects, and a call to action to ditch the derivatives, and prioritizing real innovation.
Watch This Episode on YouTube: https://youtu.be/wj44sMvIdnE
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Tuesday Sep 13, 2022
NFTs are NOT a Fad - Here’s Why
Tuesday Sep 13, 2022
Tuesday Sep 13, 2022
NFTs are dead, right?
On the contrary, NFTs are, and will continue to be, alive and well.
Episode two of Not a JPEG evaluates these claims (NFTs are dead/scams/stupid/etc), and attempts to provide concise and rational facts about these contentious issues, allowing viewers to critically think about NFTs value in our future.
Hosts Katarina and Michael explain why NFTs might NOT be what you believe, and where the collective can build from, ensuring the future of NFTs are inclusive and equitable.
This episode serves as the thesis and springboard into the type of content and information Not a JPEG will explore in future episodes.
Topics for Episode Two Include:
1) Why NFTs are NOT a fad, and are in fact the foundation for the next wave of innovation we can all participate in and own.
2) How history shows us that betting against technology we don’t quite understand is a losing game.
3) How to understand the current state of NFTs and the cultural significance of their tipping point. -Three reasons why we believe that there is no turning back with NFTs.
Watch This Episode on YouTube: https://youtu.be/qwqKAjkRpVE
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MEET THE HOSTS
KATARINA POLETTO
Katarina's experience and interests are challenging to categorize, so simply put, she is a serial entrepreneur. Turning down a full ride for a degree in medical academic research, she opened her first business before graduating from undergraduate premed. In food, she touched on every sector from grocery, national food service, brick and mortar retail and DTC ecommerce. Katarina has recently exited the food and beverage industry to stake a new business in legal cannabis. She embraced Web3 in early 2022, and is most excited to build her cannabis company using everything Web3 offers as core to her growth strategy.
MICHAEL ROMANIUK
Michael is an award-wining associate creative director working in the advertising industry. Michael is the current 3rd ranked art director in Canada, and has worked on some of the country's biggest brands. His work has been recognized by some of the most notable international awards shows including Cannes Lions, The One Show, and D&AD. Michael encounters NFTs in December 2020, and looks forward to empowering brands to enter Web3 in an authentic and relatable fashion.