Blockchain technology is perfectly positioned to disrupt the fashion industry, an old and broken system. Digital wearables, as in clothing your metaverse avatar wears, are already seen as valuable as physical clothing to youth engaging in Roblox and Fortnite. An incredibly low cost way to scale, both fast fashion and haute couture have a lot to gain from the evolving digital world.
But there is more disruption than digital wearables. Phygital goods, or physical goods that are enhanced with digital verification on the blockchain, are especially poised to disrupt high fashion or scarcity model fashion brands. Layering additional content, from rewards to AR integrations, with physical ownership of clothing will change the way designers, manufacturers, wholesalers and retailers interact with the fashion supply chain.
At the forefront of this interplay between tech and physical fashion is George Yang. With extensive experience as design director for Cerruti, Guy Laroche, Theory and John Varvatos, George is the current founder and Chief Creative Director for Cult & Rain. A web3 luxury fashion brand, George is using is network and experience working in European high fashion to bring phygital and digital wearables to the world under the Cult & Rain brand.
On this episode of Not a JPEG, we interview George on his journey as a fashion innovator, and how he envisions the future of fashion in a digital world.
In our interview, we explore:
1) The problem chipped phygital wearables solves for the fashion industry.
2) How luxury fashion brands need to approach web3.
3) The growth challenges and triumphs of a luxury fashion start up playing in the web3 world.
4) How Cult & Rain plans to onboard global fashion houses, manufacturers, wholesalers and retailers into the metaverse.
To connect with George Yang:
https://twitter.com/cultandrain
WATCH THIS EPISODE: https://youtu.be/rhvLhqIEk7A
Follow Not a JPEG:
https://twitter.com/notajpegpodcast
https://www.linkedin.com/company/not-a-jpeg-podcast/
https://www.tiktok.com/@notajpegpodcast
https://www.instagram.com/notajpegpodcast/
https://www.facebook.com/notajpegpodcast/
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.